SUPPER CLUB

Project: Create a logo/identity for a recurring dinner party between friends.

Goal: Create something lighthearted, fun, and eye-catching that makes people want to attend.

sclogo-04.png
 

Final logotype with illustration.

I went with Value Serif for this project because I loved the soft and inviting nature of the font, as well as its casual qualities. I think it works very well in this context.

 
sccolors-01.png

Color palette swatches.

I opted for something bold and eye catching here.

scpattern-03.png

This is a pattern created from the deconstructed illustration. I ended up using it in the background of all the collateral created.

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Several uses of the logo with the colors.

SCFULLMENU.png

This is the final menu for the 1st Supper Club. I ended up also making a stroke brush of the illustration to use as a border to give it more character.

Artboard 8 copy@2x.png

Another menu item. There was only one drink option but I wanted to have a separate piece for this.

scinvite-03.jpg

Lastly, here is the invite. This shows the kind of casual copy and experience I wanted to create for this event.