Visit Houston Instagram stories

Project: Create images/videos for Instagram Stories.

Goal: Make something that will create more engagement and keep people interested enough to click on links to Visit Houston stories or to keep watching.

These are videos created for stories that link to Visit Houston blog posts. We came up with the idea to use emojis for the background and I made these videos with simple gradients and colors to keep viewers interested.

These are images created for Instagram Stories linking to end of year lists that Houston was included on. The left image is an introduction slide for each (using an image from the designs on the right) and the right image is where we name the publication and what list Houston was included on, as well as a “swipe up” feature to link to the story.